they’d care to measure except the one that pads their old-world radio pockets – Arbitron, or in this case, “Arbitrary.”
The corporate suits that run our competitors have said for 18 years that we’ve never had more than 1,200 listeners – a disgracefully inaccurate number that has been the only “measurable” statistic radio could provide.
I outlined all of this in a five-part series where I made public our intentions as a company in 2010 and all of my promises regarding building a better company for Baltimore sports media consumption have been rewarded.
If you have some time, I’d be honored if you click and read them:
- Part 1 of 5: The State of Baltimore Sports Media: Where do you get your info & whom do you trust?
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Part 2 of 5: Alexa? Who is she? How does WNST measure up to other Baltimore media?
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Part 3 of 5: Content and Distribution: Where are you getting your Baltimore sports news & information? Sharing is caring…
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Part 4 of 5: “Bought off” Media & the Power of Partnership: Flogging the flag
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Finale: Part 5 – What is the future of sports media in Baltimore?
And if you haven’t taken our survey, please do so here. (It really helps us make WNST.net better when you tell us what you like and what you hate!)
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