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State of Baltimore Sports Media Fall 2010 Update: WNST.net continues to grow beyond radio and into web dominance

Picture of Nestor Aparicio

Nestor Aparicio

Baltimore Positive is the vision and the creative extension of four decades of sharing the love of local sports for this Dundalk native and University of Baltimore grad, who began his career as a sportswriter and music critic at The News American and The Baltimore Sun in the mid-1980s. Launched radio career in December 1991 with Kenny Albert after covering the AHL Skipjacks. Bought WNST-AM 1570 in July 1998, created WNST.net in 2007 and began diversifying conversations on radio, podcast and social media as Baltimore Positive in 2016. nes@baltimorepositive.com
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and our Twitter and Facebook web presence grows daily when you tell your friends about the work we’re doing here with our mutual love of Baltimore sports. Our Alexa ranking continues to outpoint the marketplace in Baltimore radio and sports by a large margin and we remain the No. 4 overall media entity in the marketplace behind www.baltimoresun.com, www.wbaltv.com and www.wjz.com.

Our web audience is varied and goes far beyond the reach of our traditional AM radio station signal…this is an actual snapshot of our year-to-date Google Analytics traffic:

Google Maryland Nov. 2010

And here’s a list of those in our internal survey and where they said they reside:

WNST audience location

And a lot more affluent than we thought…and certainly more than we’re ever given credit for having:

WNST Income Survey

But due to our foothold and wide-growing imprint in social media on Facebook and Twitter – we’re by far the most re-Tweeted company in Baltimore

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