4. Kevin Plank
His story isn’t just about sports but it’s changed the way every person who sweats goes to practice. In 1999, he was a former University of Maryland athlete trying to find a miracle material that would help athletes practice and play in better comfort. His invention – and his ability to get his T-shirts into the hands of college athletes who could feel the difference and their edge in performance – spiraled at the turn of the century and his Under Armour brand is synonymous with sports in America.
He owns horses and has a passion for horse racing but his brand – he once said he was trying to make UA “The Great American Brand” – is based in Baltimore, has always felt some local energy and also wraps the Ravens and Terps as well as many teams on our TVs every night.
Under Armour protects the house. But Kevin Plank built it here in Baltimore, Maryland. No sweat…
See next page for No. 3
