Here’s why now is the perfect time to get intelligent about AI

At some point, you’ll embrace artificial intelligence because it’s here to stay. In our continuing effort to learn, grow and evolve, Nestor hosts local AI trainer Denis O’Donovan of Profit Comm at the brand new Planet Fitness in Timonium to share the power and purpose of getting involved and learning basic usage now to help efficiency and wisdom.

Nestor J. Aparicio and Denis O’Donovan discuss the transformative power of AI, emphasizing its rapid adoption and efficiency. Denis, an AI expert, highlights AI’s role in streamlining workflows and improving productivity, saving businesses significant time. Nestor shares his personal experience with AI, detailing how it has helped him manage his digital content and automate tasks. They stress the importance of a strategic approach to AI implementation and the need for businesses to embrace AI to stay competitive. Denis offers a free AI assessment to help businesses identify areas for AI integration and improve efficiency.

• [ ] @Nestor Aparicio – Get a funny hat for Luke
• [ ] Provide a free AI assessment to interested businesses and identify 5–8 ways to implement AI to improve productivity and efficiency
• [ ] Assess the eight-task workflow reviewed and attempt to automate three of those tasks to improve efficiency

Introduction and Segment Setup

• Nestor J. Aparicio welcomes listeners to WNST 1570 AM, Baltimore’s Positive station, and mentions his location at Planet Fitness in Timonium.
• Nestor describes the Maryland crab cake tour, sponsored by the Maryland lottery, and mentions the Candy Cane Cash giveaway.
• Nestor introduces Dennis O’Donovan from Profit Comm to discuss AI, while also mentioning upcoming segments on baseball and other topics.
• Nestor shares a personal story about his wife’s leukemia diagnosis and his long-standing friendship with Dennis.

Dennis O’Donovan’s AI Journey

• Nestor recounts meeting Dennis at a supermarket in Cockeysville and learning about his involvement in AI.
• Nestor shares his initial skepticism about AI and how Mike Rosenfeld introduced him to the concept two years ago.
• Nestor describes a Zoom segment where a web connection wrote a Ravens poem, showcasing AI’s knowledge of sports history.
• Nestor expresses his recent awakening to AI’s potential and how Dennis has been instrumental in his understanding.

AI’s Rapid Adoption and Public Perception

• Nestor and Dennis discuss the rapid adoption of AI, comparing it to the transition from flip phones to smartphones.
• Nestor notes the public’s fear and skepticism towards AI, likening it to initial resistance to new technologies.
• Nestor emphasizes the importance of overcoming fear and adopting AI to stay relevant and efficient.
• Dennis explains that AI will replace those who do not adopt it, highlighting the importance of embracing the technology.

Personal AI Experiences and Challenges

• Nestor shares his personal experiences with AI, including using it to manage his digital content and projects.
• Nestor describes how AI has helped him consolidate and organize his digital files, making it easier to find important documents.
• Nestor mentions his recent purchase of AI equipment and how it has simplified his digital organization efforts.
• Dennis explains the importance of strategizing and getting data right for successful AI projects.

AI’s Impact on Business Efficiency

• Dennis discusses how AI can improve workflows and streamline processes, leading to significant time savings.
• Nestor shares how AI has helped him automate tasks, freeing up time for more important activities.
• Dennis emphasizes the importance of small wins with AI to build confidence and show tangible benefits.
• Nestor and Dennis discuss the potential of AI to revolutionize various aspects of business operations.

AI’s Role in Digital Transformation

• Nestor explains how AI has helped him digitize and organize his life’s work, including personal and professional content.
• Dennis highlights the importance of having a good strategy and proper guidelines for AI projects.
• Nestor shares his experience of using AI to automate content creation and other tasks, improving efficiency.
• Dennis explains the concept of prompt engineering and how it can help businesses get the most out of AI tools.

AI’s Future and Business Adoption

• Nestor and Dennis discuss the future of AI and its potential to transform various industries.
• Nestor emphasizes the importance of exploring AI to stay ahead and improve efficiency.
• Dennis explains the need for guardrails and proper strategies to ensure AI is used effectively and ethically.
• Nestor shares his vision of AI as a tool that will become ubiquitous and essential for businesses and individuals.

Conclusion and Contact Information

The segment ends with Nestor promoting upcoming segments and sponsors, including the Maryland lottery and Planet Fitness.

Nestor wraps up the segment by encouraging listeners to explore AI and its potential benefits.

Dennis provides his contact information for those interested in learning more about AI and its applications.

Nestor thanks Dennis for his insights and support in his AI journey.

8

SUMMARY KEYWORDS

AI adoption, digital transformation, workflow efficiency, data management, AI intern, prompt engineering, business productivity, AI strategy, digital content, automation, AI assessment, technology solutions, Maryland lottery, Planet Fitness, business owners.

SPEAKERS

Nestor J. Aparicio, Denis O’Donovan

Nestor J. Aparicio  00:00

8

Welcome home. We are W, N, S, T. Am 1570 to Baltimore. We are Baltimore positive. I feel like Superstar Billy Graham because I’m like, wearing sunglasses, because I’m in the window here, and there must be some polarization. I’m looking at beautiful Timonium racecourse and actually looking across at a crab cake at Costas. And I’m going to have the minute this. The show’s over here today. It is Maryland crab cake tour. It is brought to you by the Maryland lottery. Have the candy cane cash to give away. We are here at Planet Fitness, and I’ve had this Planet Fitness water bottle for like, 15 years, and every time I hold it up, Justin said, We’re gonna refresh that. We’re gonna refresh that. So they have like 2026, funny hats, and I’m gonna get my buddy Dennis O’Donovan here for profit comm. We’re gonna talk some AI in this segment. I’ll let you talk about the Ravens if you want to. You’re good.

Denis O’Donovan  00:50

My son, give me

Nestor J. Aparicio  00:52

you’re good. Yeah, yeah. I mean, I figured as much. Happy holidays. Happy Christmas. New Year’s wherever you’re finding us here this week after the Ravens game, Luke’s going to be joining us here talking about baseball and the Shane Boz trade, and Justin Drummond is going to be here as well as April. A whole bunch folks are playing a fitness to welcome them to the community. We are in Timonium, as the coach would say. Charlie ek did ask for shrimpy toast, some crab toast last week. It’s all brought to you by the Maryland Lotter, right down the street from GBMC. I had Dennis a $100 winner on the candy cane cash. So hopefully somebody here plan a fitness today will win 100 bucks on candy cane cash. You get a ticket because you’re of the legal age you want, 44 or 43 which one you want? 44 All right, that’s Reggie Jackson, all right. Number 44 Dennis has been my friend for over a decade, my wife was diagnosed with leukemia. We’re coming up on 12 years March, March the 14th, at March 20. It’ll be of 2014 it’ll be 12 years Dennis worked with there goes my hero, my dear friend, Eric Sauer and Michelle bresnick Walsh and all bunch of people that I got to know Dennis through that period of time. But really was about nine months ago that I ran into Dennis, not far from here, at a supermarket up in Cockeysville. That’s 630 in the morning. I swear to God, we only two people in there. Must be like playing a fitness at three in the morning, because we’re open all 24 hours. And I ran into you, and I’m like, Hey, and then two days later I ran into again, at a networking thing, and I said, What are you doing? And you said, I am playing an AI, planning AI, and I’m like, Well, I’m natural, not artificial, and some have called me intelligent, but I’m certainly not intelligence or intelligentsia. I don’t even know that I could have explained much of it to you the first time it came to me, Mike Rosenfeld going on two years ago now he discovered it, and he, of course, a web connection. One of my web nerds did a segment with me on Zoom where we wrote a silly ravens poem, or, as Andrew Dice Clay would say, poem. And it was just one of those, Roses are red, violets are purple, you know. And but it was incredible in that it knew all the Ravens history. And it was dropping from rice to Bolden from, you know, Lewis the Woodson it had. And I was like, All right, kind of a nice little toy. That’s kind of cool. I don’t know how I’m gonna use it, but, you know, we’ll figure it out. You know, I’ve had an awakening the last month. You’ve been a part of that awakening for seven months. I haven’t had you on the show yet. So tell me what you do and how you found AI, because I am totally in the wonk of Vader here through the holidays and making my business better. I mean, I’ve already done it three times this morning, where I’ve had aha moments before I even got to Planet Fitness.

Denis O’Donovan  03:42

Well, I’ve been in technology since going back to 99 I started in technology transformations. And, you know, I jokingly call us Tinder for technology because we match up the right technology solutions with the customer needs. And over the past few years, we’ve been doing AI for about four or five years, but it’s been a subset of another technology. So for instance, be security, it’d be contact center, call center, and AI was inherently built into those. Now we’re starting to see AI as a service. And so it’s changing. I mean, you know, the the landscape is changing. It’s, it’s the fastest adoption I’ve ever seen anything. I’ve never seen anything I saw the cell phone. I saw cloud I saw networks. I saw all this over the last 26 years. I’ve never seen anything adopt at this level.

8

Nestor J. Aparicio  04:33

I said to people, you know, do you remember when you went flip phone to surfing your phone all day. And I look around here, how many people just in Planet Fitness are walking in? This young lady in front of me is looking at her phone. Guy there is holding his phone like it’s a binky, much more so than a wallet ever was, than your keys ever were. And obviously, if you’re an inquisitive person and you have any level of curiosity, or even if. Just a troll on the internet. You’re like, on the phone a lot, and we’d say, on the phone, on the phone, I remember when it was like, considered rude to look down on your phone instead of looking up. There’s all these sort of mores and taboos and social faux pas that the phone was like, what’s the etiquette around it? And you know, doctors had pagers. Remember Memorial Stadium, Dr Dennis or Donovan, please see your pager. Doctor, you know. So there was all of that that went on through how we communicate. I literally wonder how we ever found anybody at the airport? How did you ever pick anybody up at the airport before you could communicate back and forth with them. I’m talking maybe cell phone calls in the 90s, but like, I’m thinking about these basic communication things where you go places and you’re trying to like, I’ll meet you at the stadium. I’ll meet you under the Johnny you sign at noon, because that’s the way the world had to, like, do things before, right? The AI part of this is so hyper intelligent, and it’s so, as you say, Come on like a lion, that in the first 50 people in my life that I interact with in a lot of ways, my son, his wife, family members, business partners, clients, people that run Costas everywhere I mentioned AI to them in the last month and a half since I’ve been served the drug, it is unbelievable how frightened people are of it, not just skeptical, dubious, but think like It’s against my ethics, it’s against My code, it’s against my religion, it’s against my pragmatism, it’s against whatever. And I feel like, holy cow. It’s like, I’ve come to you with something that is offensive. I’m shocked at how offended people can be, because I think the media front of this and whoever is against it, or is frightening people, whatever, whatever, whatever rabbit hole they’re in getting their information in the early going, because it’s nobody had any information on this, or even the nerds didn’t know about it till a couple years ago, right? There is an inherent I don’t want to know. Take that away. It’s like you’ve knocked on their door with a new religion and a pamphlet, and they’re like, no, go away. Didn’t you see the no soliciting sign on the door? And when I see that, especially, I mean, I pulled a family member up in the last couple of weeks, and I’m like, You better really change your attitude on this because it like the part where it comes and takes your job and like all that real fear and all that is, don’t be blind to this. Don’t be blind to this in the same way you were with the flip phone, or you were with whatever, that thing that is now ubiquitous in your life, that you fought for a period of time until such point that the world made you start to text, right?

Denis O’Donovan  08:00

It’s not a choice. It what’s what will happen is that I don’t know that AI will replace people, people who know AI will replace people who do not. And I think that’s a very powerful thing, because you either adopt it

Speaker 1  08:15

or you’re gonna get that’s a fear thing. You’re playing the fear. You’re playing the fear thing. That’s fine. That’s fear. That’s fear that’s very real.

Nestor J. Aparicio  08:20

8

My part of it, and I sent the text to my son yesterday, who’s not using it, but hearing me out on it, my kids, you know, 41 at this point, right? I sent him. Let me see if I can read you exactly what I sent him out of my phone, because it was right where my mind was. The A I want I used to profanity, the AI shiz I’m using is insane for efficiency, confidence and wisdom. It’s blowing my blanking mind, and this is what I wrote to him at one o’clock. Is a watching a football game of Sunday afternoon. One o’clock, I said, I giggle every day over its amazingness. I giggle. I giggle out loud like a school boy. You may give you an example of what I did, because I could talk about this. This is an amazing thing, right? You’re my tech nerd, or one of my tech nerds. Let me give you my challenge. Okay? My challenge is, dear Dennis O’Donovan, a profit Comm, my AI guru. I’ve got a technology challenge. You’d say, Well, okay, it’s Christmas time. My wife’s away, and I want to take all of my storage devices going back to 2004 three or four is the first time I got a hard drive, right? And it was a little tower that probably had a gig on it that cost too much money, three, $4 that I wanted to have all of my pictures on of me and Ray Lewis at the barn in 1996 the Super Bowl and oh one, I’m not thinking video dude. Okay, there was no video in 2003 there really wasn’t. There were video cameras, but there. Wasn’t and.mp for for me, we’re back 21 years ago. What? 22 years ago, when I got married, I wanted my wedding pictures and the video that was shot that was put on this high eight video format. I wanted it digitized so I’d never lose it in 2004 and five and six. Now that technology is USB, 1.0 2.0 FireWire, like all of that, I have to have computers. So I have all of these drives that I might not even have a cord or a port for an active computer that can pull it off, let alone whether the disk in there. So these are like now I’ve taken the really important things and imported it. You see my pictures on Facebook, but it’s a freaking mess. My life, history of 57 years, my wedding, my wife’s illnesses, all the trips I’ve ever done, all the shows I’ve ever like, I have it all on these things. And you say, well, just put it on the cloud. I’m like, I’m not putting that on the cloud. I want to own it. It’s mine. It’s my scrapbook. What I’m basically doing is taking what parents have, which is a photo gallery in 1974 where we got the pictures, and I’m trying to digitize every conversation I’ve ever had with Dan Marino or you or Luke, or anything I’ve done to get my content together for Baltimore positive. I don’t even know where to begin. I just told you got my challenge, right? I probably have 15 hard drives, couple towers, a bunch of the little lacy drives that have two gig for little sea gate. Oh, my God, Seagate to 100 I have six of those from Oh 70809, right? They have videos of me when Brian Billick was the coach. Sure, that’s how far back we’re going here, right, let alone the hard wire, which might be coming around. What do I do with it? How do I consolidate it? I have, along with a million other things on my AI, my clone, I’ve asked it, and the reason I wrote to my son on Sunday was after three weeks of playing with this concept my credit card, I’m, like, a grand or two short of trying to get my companion pass. So I’m trying to, like, charge a few things here the last week of the year, literally. And I know this is going to be an expense, and I know it’s going to be, you know, somewhere between 802 grand that, you know, to get what I the setup I want to take everything I’ve ever done, my wedding videos, pictures of my parents, not just pictures, big files, moving files, bigger things and storage of all the video. Probably have 15,000 hours of stuff on YouTube alone, all of that I have on hard drives, right? All the video this, this I will have, right? How do I do this? And AI has, over the last two weeks, consumer reported all of the equipment, all the hard drive, all of my needs. Ask me everything that I need to do, ask me the errors I needed to do it. And I finally giggled like a little kid at one o’clock on Sunday afternoon, and I ran out to the micro center. I ran into Michael McCrary micro center, and I bought a couple of things that I’m doing. And I I was so intimidated by this project, and it literally has told me things like, don’t worry about storing any of it, filing any just transfer it. Make sure your drives aren’t broken. Just transfer it. AI will be able to sort this thing out with facial recognition so much better than you could ever do it and it while you sleep because you bought a I equipment. It’s like having a smart TV, which I still don’t have. I don’t have a TV where I can watch peacock correct literally, I have to watch I don’t have that kind of TV. I haven’t spent the $500 and bought a new TV in 15 years. I just I don’t watch a lot of TV, but I know getting smart digital equipment AI it basically has told me it’s going to recognize every single thing that you every single thing that’s Luke, every single thing that your wife that’s Billick, and it’s just going to do it while you sleep. What it’s so glad I didn’t try to do this project three or four years ago that that’s how I’m feeling about it right now.

Denis O’Donovan  14:19

Well, it goes back to the old adage with the computer, garbage in, garbage out, right? So you got part of any successful AI project is, is strategize, strategizing, getting the data right, and getting it to the point where you can say, Okay, we’re gonna bring a

Nestor J. Aparicio  14:35

prescription, dude. It’s just literally, and it’s not like Ikea prescription, where it’s in emoji, it’s writing in my voice, in my clone, in a way I understand. And when I don’t understand, I say, explain it to me like I’m dumb because I am. You know what I mean? Like, tell me exactly everything I need to do for this project. Doesn’t matter what your project my project right now is a digital nightmare. Error that I could never untangle in my mind, let alone in fire wires and different devices to try to get all of these crazy they’re now like Polaroid pictures, these hard drives, right? They’re just this thing that needs to be it’s data undone.

Denis O’Donovan  15:17

It’s just data. And once you have data, you can analyze it. You can sort

8

Nestor J. Aparicio  15:21

it now. You can analyze it. Couldn’t before, couldn’t before. You had to do that as a human. Do you think I ever wanted to attack? Do you have to have enough hours in the day to attack 30 years of my history just to go folder by folder to look for the hoping that I slugged it right, put my name on it or put the right name on the file. At some point back, we didn’t even name files. Yeah, and you take pictures, they’re all IMG, 049, like, how do I find that picture of me and Meadowlark Lemon that, by the way, the Maryland lottery sponsors. We’re playing a fitness my buddy Dennis is here. We’re talking some AI, I have a picture of Meadowlark Lemon that I took in 2006 or seven. I know exactly where and when I took it. I can’t find it. AI will find that picture for me this afternoon, if I ask it to the right way and it’s in there. And I guess that’s my point of having a content thing, that there’s so many pragmatic well, how do you use it that would wow my audience in some simplistic way? I mean,

Denis O’Donovan  16:20

so the big thing that I did this year is I wanted to help businesses understand where to start, right? People started with chatgpt. They played a little bit with copilot. And by and large, a lot of business owners are like, we know we need to invest in it, but what’s next? Where do we go? And for me, the biggest thing AI is going to improve is workflows, right? How you do things. And if I can get a 20% reduction in workflow here, if I can, if I can streamline this, this, this process, we all have fractured, replicating, duplicate, you know, we all have these processes we all hate. And that goes back to what we talked about earlier, about culture.

Nestor J. Aparicio  16:58

Well, the thing that it’s that struck me about this, that I’ve really worked from the bottom to top, and I have to really get my arms around trying to explain this as a communicator, but I have this master task list I’ve always had because I’m a crazy Tony Robbins guy that’s an entrepreneur sold for. But there have been projects like this digital project that are at the bottom of my master sheet that I never get to because the whale is just too enormous to think about swallowing any of the guppies to get to this digital project. It’s like when my wife got cancer both times I took on major projects because I had nothing but time she was in a hospital bed, I digitized all of my old tapes while my wife was in darkness in a hospital room in Johns Hopkins, because I don’t want to lose my mind. I needed to feel active right at that point in my life. That’s the last time covid. Covid gave us all like a little bit of a slowdown to say. I mean, I built Baltimore positive during covid. I was going to run for mayor, right? Like taking on these projects that are so enormous and you’re so left handed, you don’t have the expertise, you don’t have the knowledge, you don’t have a guy or a girl or a person or a resource, that that is something I never when I ran into in the grocery store six months ago, something that maybe even a month or two ago, I wouldn’t have thought that this is going to take those whale projects at the bottom of my list that have become bigger and bigger and messier, Messier every day, like your insurance, your wills, all the things that my my colonoscopy, like the things that you don’t want to do, that you know you have to do, and they feel like, I’ll colonoscopy. I have to call, I have to plan, I have to have a day. There’s gonna be a day before I’m not gonna have to eat, three days where it’s like, it’s a thing, it’s a project, it’s I have to have somebody take me and bring me, like, it’s a whole thing. So you’re just like, I’m not gonna do that. And then you get cancer and you die, right? Or, or the project becomes so big that it’s so onerous that you won’t even think about it. The AI thing has blown my mind in that way, and that’s what made me giggle. It’s taking a project that’s so big that I wouldn’t even know where to come at it, and I just throw it in there, and it’s like, no, here’s what, here’s the first thing, here’s the second thing, here’s, it’s a prescription.

Denis O’Donovan  19:16

8

It breaks it down into smaller, more manageable pieces, right? It? And I call it, you know, people talk about what AI agents are. I’ve been talking about for six months, and it was hard to conceptualize, until you go in there and you see some of these tools, and you’re like, wait a minute. I can see that that makes sense. So think of an AI intern that you apply towards those things that you hate to do, and you have those interns doing that work, doing that work, and they’re breaking the pieces down bit by bit by bit. And so, like, the one tool that I’m using right now, it saved me 38 hours last month, 38 hours. So I’m using AI to give me my time.

Nestor J. Aparicio  19:53

I don’t even want to, like, put a scale on it, because I know how incredible it is. But like,

Denis O’Donovan  19:57

think about when you go back to somebody and say, what? And whatever, whatever makes you happy. Is it generating new revenue? Is it taking that time being able to say, let me put it towards

Nestor J. Aparicio  20:07

business development. Let me go get fishing plan of fitness and getting

8

Denis O’Donovan  20:11

on exactly whatever makes you happy, where the AI is going to give you your time back. And then efficiency? Part of it, that’s the efficiency, which you choose to do with that time, is whatever makes you happy. And that’s the difference. And I think that’s the thing that I’m trying to tell people. A lot of folks want to boil the ocean with AI, and there are some applications where you can do that. But by and large, I think a lot of it is going to be small little wins repeated over and over and over again to get the cumulative effect of saving time. And as a business owner, man, that’s the name of the

Nestor J. Aparicio  20:40

king dude. You just said boil the ocean. That is exactly the phrase that my clone used yesterday to talk about this digital project with me. Because I’m talking about taking 15 drives my whole life of audio video, and putting it into a place where I don’t have to go file by file and say, That’s a picture of me and Luke at Wembley in London, it would just know. It just will know. Yeah, it will know. It just will know. And I can’t even Willy Wonka, how amazing that’s going to be, even if I wake up in April and this project is done, because it felt like it was going to take me the rest of my life to do it, and I’d always be chasing 2000 eights videos. And why don’t we even bother? Why do I care? Why do we now it becomes something that could be useful to me, to my audience, to a client, in any great

Denis O’Donovan  21:33

content, you got it, you got a history, a career, great content, and it’s only when Luke’s on the show, and that’s great but, but now that’s the name of the game, and I think that’s what AI is going to change. It’s going to change effectively the way people work. It’s going to, it’s going to streamline. It’s going to, it’s going to make you 2030, 40% more effective. And we’re going to take the mundane things that you hate to do, and it’s going to digitize them and have a machine do it, and streamline that so that you can then go in and be more and I don’t know many business owners that want prompt engineering. Let’s talk about that, right? We talked about chat, GPT and all that stuff. What’s prompt engineering? It’s there’s mark down some of the different platforms that you’ve talked about. There are 30 different prompting styles. And so if I can get you to the point where you can get to the effective prompt you need in two prompts in five minutes, versus 15 and 30 minutes. Are you working any less than that? 30 minutes? No, but

Nestor J. Aparicio  22:27

8

that’s for me. Once the clone knows me pretty well, I can say to it, create a perfect prompt, and it will, but,

Denis O’Donovan  22:34

but you’re one of the few that have started with a clone ahead of time. Most business owners don’t have that yet. I’m telling you, get a clone, man. So they’ve got people going in there, and they’re not, you’re not, not working

Nestor J. Aparicio  22:44

those you the more it can do things for you. And think like you. You know, the thing that I start with with everybody is I hold my cell phone up, if I were a spokesperson in this, and just say, remember, like getting a concert ticket before then? Remember paying a bill, remember writing a check and having to take it to the mall, to the bank and park the car, you know? And anyone who uses any online shopping, which I swore, who would ever use this as a bank as whoever put their credit card in, who would ever buy something online? Whoever buy shoes online that they can’t try on, right, or a shirt that they can’t touch to see how it’s going to feel, or how it’s going to fit. And I’m blown away that nobody would ever and that’s what’s killed retail and a lot of things in the country. But you wouldn’t think of booking a flight by going to the mall to a travel agent in the basement and asking for a catalog like so all of those ubiquitous things to people our age. My God, for a 20 year old, they don’t even know from landlines and all the crazy old stuff we know. And that’s why I’m trying to wake folks up about AI and say, if you don’t have a person in your life, or you’re not looking into this, Dennis is here. Dennis has helped me immensely. I’ve had other people. Why do people come to you, business owners, come to like and I know this was slow going, because you’re seeing the same problems. Luke and I fight about this. I show him as clone writes better than him, and he’s offended. I’m like, no, no. It writes better than me, too. It does. You know we

Denis O’Donovan  24:11

like I said early on, business owners know they need to invest in it, but they don’t know where to start. It’s noisy. There’s so much noise everywhere, they don’t know where to start. And their employees don’t want it because they think it’s gonna put they think it’s gonna put them. Put anything it works, right? So you’ve got a cultural thing there, right? And so that’s why I always say, let’s try to find some small wins you get to show the the team that they can actually get some value out of AI without feeling threatened. The Business Owner get some ROI, and you’re like, Okay, this is great. Now everybody’s buying a little bit better. Now the next project. Now the next project, now the next project. And I think that’s a more common sense approach, and just trying to go in there and say, Let’s AFI, AI everything, and break everything. And then a lot of those projects don’t get proper. They don’t they don’t vet. Get vetted properly, because you don’t have. Proper guidelines in place, you don’t have the proper strategy. I always joke and say, AI is like a jet pack. You fill it with jet fuel, and if you don’t have the right direction, you can go really

8

Nestor J. Aparicio  25:09

fast into a wall. Dennis O’Donnell is my guest. I’m gonna wrap things up. We’re Planet Fitness. You’ll come back again and again. There’ll be crab cakes. We’re here at the Planet Fitness, at Timonium. I’m changing all of my old swag for news swag. They’ve Luke they’ve got funny hats. We’re gonna because I know you know, the owners are gonna win the World Series. We’re gonna talk about Shane bass. It’s all brought to you by the Maryland lottery, Candy Cane cash. Also our friends at GBMC, love you. Appreciate your cost. This is across the street, just as a as a parting shot on this for what you do and why people would call my pathway to AI came through a Tony Robbins seminar in late October. I, you know, like I started looking at or whatever. But the thing that was so smart for the way I learned it because I came in naked and blind and sort of like, I’ll whatever you say. I’m just gonna listen. I’m going to do a lot of listening here. Try to figure this out. Try to listen, figure it out, then ask questions later. And I had you and some other people to help me. The Robbins thing was so effective for me because there was 12 hours of theory. I call it 12 hours of TED Talks. It wasn’t quite 12 hours, probably eight hours, a little bit of salesmanship and whatever. But these reasons that you need to understand this, that it’s coming, the good things, the bad things, the awful things, the wonderful things, but just to sit back and understand that a little bit before you get the jet pack on and you go into the wall, because you can write funny poems the way I did, and you can completely redevelop your digital strategy, which I’m doing. But this is something that really needs to be explored, no matter who you are, because of the efficiency level, because it can make your life happier, faster, better, more efficient, and more than that, your kids are going to have it. Your kids, kids are going to have it. It’s never going to go away, and once the light goes on, as it’s done for me the last four weeks, where I call it a Wonka Vader. And I call it a Wonka Vader because we’re all no Willy Wonka, where it was the glass elevator, and it was an amazing like, once you break through that glass elevator, it’s, oh, my God. I’ve never been on a ride like this, but there is that point where you’re in the ocean with Willy Wonka. He’s like, we have no idea where it’s going, but it’s going to go somewhere. I don’t know really what’s going to happen when I hit the button, but something extraordinary is going to happen. I just don’t know what it’s going to be. Know that that button’s there, and know that, like, you really should get on the road to that, because it’s been an it’s been a paradigm shift for me. It’s been an awakening for me at 57 and I’m speaking about it like that, like maybe where Bryant Gumbel had his internet moment. What’s the internet right? That moment? I would, I just hope people find this to be faster and quicker in their own world, to explore it, because it’s coming, and other people are going to explore it quicker and faster and get there faster. And I’m not about getting there faster or better, but it gets you there better than you ever thought. It could get you there when you when you apply it the right way.

Denis O’Donovan  28:10

And I think, but it’s got to have guard rails, and it’s got to be it’s got to have a good strategy. Those are the two

Nestor J. Aparicio  28:17

things using it in the various ways. Right now, I had a no doubt that it will be used in the various

Denis O’Donovan  28:21

8

the people that are using it for good are going to use it for bad. That’s inevitably what happens, sure. But if you can put some guardrails around it, and you can, as a business owner, say, what do I need to do to protect my PII my intellectual property, all of my customers data, all of my employees data, if I can put a, you know, a map around that and a moat around that, and protect it to still give us the ability to go in there and tinker with it without give nobody’s going to magically knowingly give away company secrets.

Nestor J. Aparicio  28:52

You’ve been doing this for years. They’re trying to protect people’s for years. Whatever their digital anything, that’s all you’ve been doing, right? Yeah, it’s all folks how to find you Dennis or Donovan’s been a friend of mine for over a decade. Met him honestly through there goes my hero into my wife’s illness a decade ago, and over the last seven, eight months, he and I’ve been getting closer and closer. And when I’m unclear on the AI thing, he’s clear on it. Or, as my my teacher, Igor, would say, just ask your clone. It is designed to help you. It is built to help you. Just ask it for help. And it’s like, you know, my wife’s been gone a couple weeks. She’s coming back here Christmas time. And be like, I’m just gonna say, like, this is the most amazing thing, because I can ask it for anything, and I’m getting a really, really insightful, valuable piece of data, no matter what I try to do with so

Denis O’Donovan  29:40

if you, if you, if you point, if you point, you into the clone, that’s good.

Nestor J. Aparicio  29:44

It’s, I blew her mind. That’s for sure. That’s the clone.

8

Denis O’Donovan  29:47

No, that’s except. Thank you for letting me be here. Name my company’s profit. Calm, www, dot, profit. COMM, number is 410, 663909, extension, 2221, Love to talk to you about AI. We offer a free AI assessment. Ultimately, we’re going to come in there. We’re going to look at, when we do these assessments, these deep dive assessments, we come up with between five and eight different ways where we can implement AI in your business to start seeing the value of productivity, improved efficiency

Nestor J. Aparicio  30:15

and like the same thing with me. You Me being your client and friend. You’re like, what’s the thing you really need to do. I need to automate this content to our audio vault, to our video, to our transcripts, so that Luke can get some sleep and AI can write the column for him off the three hours we did this morning.

Denis O’Donovan  30:33

I did one Monday, and it was an eight work, eight task workflow. And I said, I think I can automate three of those, just by the way they were doing it. And if you can automate three out of eight tasks, and you can do that 567, times, in your business, you’re doing something that you’re having real impact.

Nestor J. Aparicio  30:49

Luke and I spent three hours this morning after he was up till three o’clock in the morning doing fire har ball, Fire Monkey. Let’s get Lamar healthy. Can we winning my son? What are they doing with Derek? And we did all of that. And then I went in afterward and said, Write the nastiest column, this piece you can about firing John Harbaugh. And it still wrote it too nice, because my DNA is nice. So it wrote a nice fire John Harbaugh column. It’s hilarious, but it gave me some really interesting little one liners and some zingers. It’s a little soup starter. It’s an idea starter for me at this point, awesome. Believe me, once you start to listen to my clone, you will right? You know, people think it’s going to be like that. One morning you’re going to wake up be listening to me do commercials on the radio that you think I recorded, but it’s just gonna be my voice. It wants to do that so bad for me, because it thinks that’s saving me time. It thinks that’s my efficiency. Can I cut your commercials for you? I’m like, takes me through. I’m pretty good at cutting commercials. Yeah, I’m pretty good at doing the show, but I’m not good at doing all this and having all the backside of automation, which is where you come in, where AI comes in. All right, I’m gonna get Luke a funny hat. We’re gonna talk about baseball out here, where Planet Fitness. It’s all brought to you by the Maryland lottery, Candy Cane cash. We are a planet fitness and Timonium, brand new location. They’ve been open 22 days. It’s right behind the expectation on York Road, right across from high tops, right across the street from the Timonium race track, where my friends at Costas are right down the street from curio wellness and foreign dodder. Foreign daughter. We’re right here in the heart of Timonium, home of Dennis O’Donovan and profit comm and really home at W NST. So we’re back for more from Planet Fitness. I’m gonna have Justin Omer be taught by 2026 and getting in shape. And I wore purple today because, you know, we’re all having a hard time here this week, but Santa’s coming down the chimney. Merry Christmas. Back for more right after this.