After the “Oh!” there’s the CBD benefits of pain relief

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Wendy Bronfein of Curio Wellness discusses the after “Oh!” and answers Nestor’s curiosity about CBD products and ways to soothe aching muscles.


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Nestor J. Aparicio, Wendy Bronfein

Nestor J. Aparicio  00:01

Welcome home we are wn S T am 1570, Towson, Baltimore and Baltimore positive we are recovering from the big game and we were up in Hollywood casino for that. came this close the bet in the chiefs and I didn’t. But I did have a good time. Football season’s over as you can see pitchers and catchers have reported I am wearing my orange orange theologically correct on this side, curio wellness shirt curio wellness, of course, sponsoring our 25th anniversary and we’ve counted down our 25 stories of glory. We’ve launched our crabcake row and our cup of Super Bowl and last I saw Wendy I was standing upright I hadn’t cried yet maybe because it was like the first day of the first day. We’d only been bounced off the air. Once that happened a couple more times. Then I stabilized because I figured out how to work my equipment and other things. But things went wrong after you left Wendy along with the James Piper bond from Linda classrooms. The florid fade lease is pitched a bit like a movie theater. Right? Yeah. And I stood there and you know, I got back issues. We’ve talked about this so and then on Tuesday, I arrived early at cost is in otherwise very comfortable chairs. And I sat and like I sit funny when I’m with guests like I sort of sit on my tippy toes and I move forward a little bit. As opposed to when I’m really relaxed with folks like you I sit back a little bit more like Johnny Carson and relax a little bit. But I sat up and I came home and bad things happen. So Tuesday night, my back sort of fell apart. And literally, I went to this all right, and I’m not gonna say that this saved me it helped. But there was Advil, there was ice there was heat there was chiropractic there was a lot of time with a foam roller and yoga that I didn’t get to go to class because I was doing this like 1213 hours a day and I fell apart so thank you for helping me with the move product and this is where I can begin our chief cannabis officer Wendy brown find Georgia superior wellness. I fell apart last week but you were part of it and it was glorious. Thanks for participating. It’s great. Yeah. You were supposed to bring the Enoch Pratt people by from the free library and you didn’t even know I went like sort of around the corner and next thing I know an hour after you left making McCorkle showed up and we did you know che to pink off we did readings and cards and libraries and internet we did it so I mean I tried to hit all the high marks last week but I needed pain relief by the weekend.


Wendy Bronfein  02:40

Well I do have to say because my husband this weekend was dealing with a back thing too and typically uses the move herself but when it really flares up he uses the blood orange to Emmerich choose that are 20 thc to for CBD for that pain relief factor. So if you find yourself in like a pickle again, and it’s really bad I would say go for that chew if you’re going to be home and you need you know maybe instead of the Advil it’s something to try

Nestor J. Aparicio  03:11

so hold on. Say that again because I am not familiar with the product and this reminds me being in your dispensary looking up and there’s stuff spinning at me and there’s menus and there’s this and that like I want to make sure I get the right thing so it’s just a matter of the flavors an adult use product

Wendy Bronfein  03:27

well so this one this one is medical because it has 20 milligrams of THC in it. So you will

Nestor J. Aparicio  03:33


get you a little high loopy like a cough syrup would

Wendy Bronfein  03:37

you but the other thing is is that it does have four milligrams of CBD. So you’ve got that pain, inflammation mix in there. You know the way to the way to sort of, I guess, backdoor your way into that on an adult use side would be to buy a good day chew. That’s the high CBD low THC and then take like a quarter of a 10 milligram chew and add that in so you add some more THC into a high CBD D product would be a different way to get there. If you’re an adult use consumer or your CBD for you as a medical patient. Yeah,

Nestor J. Aparicio  04:16

to define CBD because that’s where you’re giving me the differences. You need CBD that’s going to be what’s going to help your inflammation Correct. Yeah,

Wendy Bronfein  04:27

so CBD which typically gets derived from hemp versus the cannabis plant is federally legal. So, you know, our sort of pain point is that it’s everywhere, right and so like, you know, we wouldn’t you can buy it at a gas station, but you can also buy like a high quality product in stores like ours and others. So it’s really important that you’re getting the right CBD if you want to look for CBD. But CBD really tends to be very supportive on the inflammatory side and THC is supportive on the pain side. And so when you’re dealing with something like like you were saying like this back issue, you know if you’re home if you’re not going to be driving and going out and stuff, you know, using a higher potency THC with CBD can be very beneficial to mitigate your pain and to deal with the inflammation.


Nestor J. Aparicio  05:16

I don’t know that I told you this for the last time I was in your shop, I ordered online and I had never done that. And I’m very squeamish like I talked last week even with the banner guys had just a great conversation about sports with had so many great calm find them all the Baltimore positive, I’ll brag on all of them. I thought everybody brought their A game when they weren’t nervous. And we worked through all that. And here’s the worst part. It was like when you first started doing the shows like How’s my hair, how’s my makeup, how’s my lighting, and then after a while, it’s like, alright, let’s just talk about this. And by the time I looked, by the end of the week, I’m like, please don’t look too good. Because I don’t look good right now. I mean, I’m on this marathon thing. The pictures of me on Thursday and Friday, I look a little like, but but I was gonna say I I, at the end of the week. I did. I went online, my wife was driving. She’s like, let’s stop by. And and I’m a guy that like comes in and I go and I talk and I, you know, I talked to people try to learn, I read you talk. I didn’t want to talk last week to speaks to this. Okay, I did 40 hours on the airline. I didn’t want to talk to anybody. But I, my wife said, to just go on the app, click the little button, add a little basket. And when you get there, and I think I asked you about duchy pay at one point that I actually did that. And I don’t know, I’m sort of used to hanging out waiting in line. I, you know, I don’t need to be fast past or anything. But there was something about like, it was there. It was ready. I was in I was out and I was like, What do I do this more often, you know, and then there’s, of when one time, there was something online, and I didn’t order it I showed up? They’re like, Yeah, we have one left. And I’m like, oh, I should have ordered it. So I mean, there really is like, I’m learning I’m getting older people like you were educating me when?

Wendy Bronfein  07:03

Yeah, I mean, I think that’s a great convenience that you can take advantage of. I mean, there’s there’s sort of two parts to it. One is, you know, when you’re doing the order for pickup, you are having us prepare, you know, your bag of goods, you’re paying for it when you show up on site. So you still have the ability to add or subtract from your order. So you’re not necessarily locked into what you put from the from the cart online, you obviously have much better convenience in terms of like it’s ready to go. And if so if you know what you want, it’s a great solution. I mean, there’s also the element of just the functionality of the queue, right? So there’s sort of three lanes of traffic, you could call it happening, right? You’ve come into the dispensary, or you coming in and you’ve placed an order for pickup, right that that provides a more expressed service. Are you coming in and your medical right medicals prioritized in the service line? That comes from from the law? And then

Nestor J. Aparicio  08:00

you know that by the way, in a medical so I I do get in faster even when it’s a little slower, right? Literally Correct.

Wendy Bronfein  08:06


Okay. Yeah. Yeah. So if you want to talk to someone and engage, you’re still as a medical patient going to be seen in the cube ahead of an adult use because that’s, that’s how the law is written. If you place the order, and it’s ready for pickup, you’re going to be pulled back faster, because you’re, you’re basically done. You’re just paying and leaving. And so if you’re just coming in and you want to talk, you want to figure it out, you wanna have conversations and you know, you’re in the queue. But it’s never terribly long. You know, we all know it’s, it’s busier on the weekends. It’s extremely busy when it’s a holiday weekend, we always see but it moves pretty quickly, nonetheless. Wendy

Nestor J. Aparicio  08:44

Bronfman is here, she is the Chief Brand Officer of carrier wellness and father and daughter, you can find them out on your CRO just south of Timonium road. I dare I say and I always think about this with barbecue because we go to barbecue places. You don’t get there. One Two o’clock, I’ll run out of some brisket. They’ll run out of things on your specials because I get your emails every day. And there’s certain brands or certain things or certain days and there’s choose days and there’s days that people know. And listen, I’m from Dundalk. I’m a cheapskate Right? Like, you know, like literally, I’m looking for specific things, the specific days that are going to I’m going to want and buy in whatever bulk or whatever discount there’s going to be. Do you run out of stuff at two o’clock in the end? I mean, is there a point where something comes in and you’re putting it on a deal that you’re like, ordered at 10 in the morning, put it in the bag, drop it off? You can pick it up at five o’clock or six o’clock later that day after work, but I would think I have been less lonely in the past. I mean, there have been times where at nine in the morning, something’s on your menu and a four in the afternoon. It’s not there anymore.

Wendy Bronfein  09:47

Yeah, I mean, typically, we we’ve worked to have a really robust inventory of stuff particularly things we know are popular, the most oftentimes you see that are with you strains usually in flour, sometimes in vape, that are just so beloved, that like when it shows up like people will grab it like we’ve seen that for years with things like blissful wizard. That’s a strain that can move real quick right out of the store. But like for things that are on a car,

Nestor J. Aparicio  10:17

you got to order it ahead of time and wait. Right, right, right, literally, but, but


Wendy Bronfein  10:21

for things like the move and other products like that, they should always be available. I mean, that’s what we really pride ourselves on is the ability to produce the volumes needed to support our dispensary partners and have our products readily available in stock because exactly what you’re saying, like when you like it, and you want to replace it, you want to know

Nestor J. Aparicio  10:42

that it’s there. I was in cost this couple of weeks ago, and so people was January, they were disappointed that other people got crabs and they didn’t get them. And they didn’t order them. And these were not like local people are particularly and I’m thinking to myself, every time I’ve ever had on an damy down a fade these would always her father Bill, famous wife, you know, Nancy made the crab jumbo love, he would always say it’s the last thing in the world. We have to literally hunt the crabs, there’s no we don’t grow them. There’s no farm for them. There’s no OIS, there’s oyster farms. Now, there’s no crab farms we have to and I think the same thing would be true, if blissful was you have to grow a plant. And this is sort of a newish industry. And we talked about this at the beginning. But the flower part of it is there’s only so much and there’s only so much that 32% Or, you know, sort of that way that crabs are like that. And I say barbecue joints are like that, but there is a limited supply of certain things, right?

Wendy Bronfein  11:40

I mean, I think to a certain extent, but also there’s the ability to control how much of that supply there is, relative to how much you plan how much you can grow and how much space you have to grow. Right? Not every grower is the same size and doesn’t have the ability to grow as much as we refer to it biomass. But yeah, I mean that I constantly when I mean, you saw this probably when I gave you a tour, but I always I make that analogy between the flower buds. And the crabmeat like, I feel like there’s a good comparison there in terms of like, you know, your A buds, those big buds, you know, that’s your jumbo lump, right that you’ve got up but like smaller buds, you’re down to your lump. And then, you know, your trim is kind of like your back then so and what and we’re kind of picking that flower, so to speak for all of its material just like you clean out that crab for every last bit of meat.

Nestor J. Aparicio  12:38


She’s curious. And you wonder Maryland company, this is what we’re talking about. We get the two mixed crabs in a cage. All right. So you did a great job of titillating over the last three weeks about the Valentine’s Day now the Valentine’s Days here gone. And I’m assuming the orange shirts back in with your but I was hoping for like a raspberry. Oh shirt, you know? Oh pleasure or whatever. Right? Like I could wear the O shirt. Because Oh Oreos begins with Oh, right. Oh, yeah. Oh, like while Bill Oh, right. How can we how did we do the last time I was in the store I came in, and it was one I ordered online. And the signs were everywhere. And it’s Valentine’s Day. But from what you’ve told me about this, don’t make this like eggnog or some seasonal like peaches where it’s only in for a month or whatever, or pumpkin which seems to last longer. But I would think the old product as designed for love holiday. You know, don’t take that away from me. I mean, that’s got to be available in March and April in May, right.

Wendy Bronfein  13:48

Yeah, so I think we use Valentine’s Day to reintroduce it. I think I’d shared this previously, but we did see some sort of prudish behavior towards it when we were in medical. So I think part of it is us evaluating, you know, with adult use, do we see a different audience and audience who is like, this is a resource that I want and that I like? And yes, we do plan to carry it with greater frequency. But I think right in this moment, we are looking at kind of what kind of response do we get in adult use that maybe and hopefully, that we weren’t seeing when it was medical, which I always found very ironic, because it’s still had very much a therapeutic nature, but people just seem to like, that was a topic they weren’t as comfortable being friendly with their budtender about I’m

Nestor J. Aparicio  14:37

trying to think of a product that hasn’t been marketed to me in a sexual way that’s gonna make me more handsome. I know about like every single product, I mean, sports the highest ever. It’s Taylor Swift and Travis Kelce. You either have a crush or you you know good guy, bad guy but sex sells but this is sorry. it like more than anything we could talk about, you know, any product can be made to with the right commercial and the right lighting. But this is science is what we’re talking about with your product.

Wendy Bronfein  15:12

Oh, yeah, absolutely. I mean, look, every anything that we make, we always have some form of a trial going on at different levels of, quote, intensity, right, like our sleep product was a very formalized clinical trial that we did. But even this Oh, product, I mean, there have been multiple people who have tested the product, whether it’s the flower form of the vape form that you form, or the intimacy oil, and they are giving us surveys and feedback that relate directly to the sexual activity that they participated in while using the product. And, you know, if we don’t get those results and say, Yeah, that was a lot better. I liked it a lot. Like we’re not we’re not commercializing that product. So we have to see even with that intimacy oil when we originally developed it, it was more multiple rounds that we went through to get to that oil where you know, it was we got that fireworks response from our survey.


Nestor J. Aparicio  16:13

I thought the mark the packaging of it was great, though. I liked the raspberry Oh, ah, I thought I liked it. That’s where the creativity begins for a marketing guy like me to say, I wonder what second place was but that’s a really good pick for for what you call it not just because I’m an oral and so yeah,

Wendy Bronfein  16:32

well, if you like if you like the packaging, I encourage you to go to the sort of microsite we have for the product. I’m trying to think of how to say this gingerly. But essentially, as you learn about the product and migrate through the pages, you are stimulating the website to a climax.

Nestor J. Aparicio  16:57

All right, I think we can drop the mic after that. Wendy brown fine. She’s our chief cannabis officer at Baltimore positive as well as the Chief Brand Officer for all things Korea wellness and foreign daughter. Um, anything that coming down the line. I mean, you had a candle blitz with the baseball thing I know the NFL have a Grand Slam screen or something coming here soon, right.

Wendy Bronfein  17:20


Yeah, I guess that’s keep that under wraps for what what could come out during baseball season. But you are right. We do have our Cana blitz when it’s when it’s football season. I think we’re I think we’re all really hopeful. This is going to be a new and exciting era. We’re entering. Yeah,

Nestor J. Aparicio  17:38

we’re sports doesn’t end when the Ravens get eliminated. It just begins. It certainly feels that way to me. Yeah,

Wendy Bronfein  17:45

it’s like my four year old said he’s like, football’s over but that’s okay. It’s just in time for baseball season and I was like, You go dude, yeah,

Nestor J. Aparicio  17:52

you teach them right. All right, like the year that you can find our friends and I carry a wellness gotta carry a to learn a whole bunch of things you want to stop and say hello learn stuff adult use it’s we’re all on the up and up now go in and learn about these products and learn different ways they can help you and you know, from flower to things like the mood balm that I was using all last week that I literally I was gonna like be goofy on the air with you and like literally rub it on my shoulders and rub it because but I already put it on once and I’m not going to do it again because it’s the middle of the day and I need I’m running low I gotta get back over to the store and I’ll order it ahead of time now put in a little basket and I’ll make life a little easier but I probably won’t because I you know I like coming in and seeing your store a little bit so these back out yet you got the the orange shirts for the baseball season, or


Wendy Bronfein  18:43

else shirts not back out yet but bring them back out. Let me get a little closer to opening day.

Nestor J. Aparicio  18:48

All right, well, I got my I’m a blunt person shirt around your I’ll get that one out for next week, whenever I find can be found at a carrier wellness. They’re doing great things out there. We’ve been talking about our 25th anniversary and they’re sponsoring that as well. As well as all of last week stuff that you’re hearing this week. And you’re gonna find next week, there were like 70 Plus pieces that are coming your way out of whatever positive. I don’t have that much space on the front of the website to put it all up at one time. It was literally that much stuff. But Luke is monitoring all things Orioles and ravens, as we pitchers and catchers reporting we’re trying to figure out free agency in the next couple of weeks. We also got the Combine coming up. So sports will be a part of this. But in the meantime, please I hope everybody’s enjoying all of our cup of soup or bowl conversations in our crabcake row chats about everything from breast cancer and and orphaned children and military and ways to donate ways to help and people just doing really, really good stuff. And most importantly feeding people just so much with pantries so much with feeding people in the Maryland Food Bank and Carmen del Cueto got me crying twice in one segment, but it’s 57 minutes long last week. So I’m done crying this week. I’m gonna get real happy about the notion that opening days right around the corner I am Nestor we are wn st am 1570 Towson Baltimore and we never stop talking Baltimore positive

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